This is a video of the presentation of a research paper on online shopping and sound. The paper was presented at the IADIS WWW/Internet 2006 conference in Murcia, Spain. This conference is so relaxed and accessible that makes it a very nice experience accessible to everybody and not only to the intellectual elite caste.   more »

Taking human experience rather than commerce as a starting point, sound reveals to be essential (to hearing people) whereas from a commercial perspective, it can be seen as a welcome luxury as long as technological hurdles can be overcome. The lack of sound in so many websites we surveyed is a failing which reveals the influence of commercial interests in making the contemporary World Wide Web a very quite place. Retailers need to do more than exploit techniques for representing the hedonic aspects of products and should be looking at ways of enriching websites with sound to represent products more completely, yet in a way that does more than make purchase decisions easier or more fun, by actually contributing to giving people a means to express and experience for themselves what they think and feel about a product.   more »