Introduction

This essay explores current strategies for educational improvement at the University of Wolverhampton. Commencing with a very brief ‘macro-analysis’ of the external context in which the University operates, the first three paragraphs explore the purpose of HE today, the prevailing concepts of quality assurance and improvement and the role of strategic management approaches in setting the agenda for educational improvement in a market-driven sector. Here the emphasis is upon exploring how the macro-environment influences and shapes the possibilities for educational improvement within the institution.

Further, with a micro analysis, an examination of strategies for educational improvement at the University of Wolverhampton is carried out. Critical examination of some themes within the learning and teaching strategy, particularly widening participation and lifelong learning focuses upon some of the factors impacting upon the achievement of stated aims and the implications such aims can have. Criticisms focus on dynamics created by strategic approaches to quality which may harm the quality of provision. Many of these themes are not immediately obvious from studying policy documents and much of the discussion emerges from experiences of the author, conversations with academics and reflection on practices in light of themes emerging in the wider literature. Particularly prevalent are issues of power and control, accountability and performativity which can undermine genuine, politically disinterested efforts at improvement. These are further explored through the examples of student evaluations, peer evaluations and curriculum development linked to employability in the closing paragraphs; all prevailing processes for educational improvement at the University.

Conclusions point out some of the barriers which may exist for educational improvement at the University of Wolverhampton in light of existing strategies and the modus operandi adopted in their implementation and further frame the preceding discussion in the context of is ideological implications.

Macro Analysis

The changing purpose of Higher Education

From places for the intellectual elite to preserve their culture, universities have become centres for mass education (Filmer, 1997). Much debate has ensued about whether the growth of flexible organisations has served to reinforce distinctions between elite and mass HE and their respective collegial and managerial cultures (Brown and Scase, 1997) (Cartwright, 2005).

With primary functions as centres for cultural production, for producing epistemological research and for the provision of training to meet changing occupational needs (Filmer, 1997), the societal role of HE institutions is reflected in the official DfES perspective, as a resource for competitive knowledge societies (Yorke & Knight, 2006) exemplifying an overarching commoditised, ‘enterprise system’ of education (Bauer and Henkel, 1999; Henkel, 2000) in which changes in economy drive developments in education (Morrison, 1998). Indeed, following the alignment of Universities with the private sector (Brown, 2004) the overriding demand is to improve efficiency while maintaining quality wherein HE must bring return on investment to society. This leads to a chase for the best means of creating and measuring desired outcomes (Ashworth and Harvey, 1994) and a conceptualisation of roles whereby students become consumers and lecturers a resource for the institution.

Changes in the discourse on quality have also forced universities to become increasingly competitive and performance driven and respond to employer requirements. Post-’92 universities in particular must rely on HEFCE allocation of funds, enjoy less autonomy than older universities and strive constantly to demonstrate return on investment to stakeholders (Cartwright, 2005).         

A changing government agenda has thus meant a redefinition of HE management and quality of education, its control, measurement and value, with the 2004 Higher Education Act citing further themes for improvement (Cartwright, 2005).

Quality Assurance and Improvement

A macro-level analysis reveals emphasis on accountability and efficiency within the agendas shaping strategies for HE management, with the emergence of a new language of audit (Shore and Wright, 1999) aimed at instilling private sector values through the technology of accountancy (Brown, 2004).

Since the 1980s, the focus of educational effectiveness and QA has moved towards outcomes like excellence in learning and teaching, employability, widening participation and equal opportunity, while government initiatives have devolved control of the sector to agencies including the QAA, to which universities are accountable via processes of audit and inspection (Brown, 2004).

Cartwright (2005) draws attention to the interplay of external policy and institutional aims in setting agendas for educational quality and improvement. In particular, quality assurance and enhancement should be built upon specification of educational purposes, aims, objectives and standards (Brown, 2004) and depend on appreciation of the underlying context and meaning of quality underpinning external methodology (ibid) as well as of how people learn, interact, sustain, develop or destroy a culture (Hodgkinson & Brown, 2003).

Researchers have accordingly analysed various conceptions of quality which might inform QA policy (Cartwright, 2005; Hodgkinson & Brown, 2003; Biggs, 2001; Lomas, 2002) with value-for-money and fitness-for-purpose most associated with the QAA’s key processes. While the former is seen in measures of accountability achieved through QAA assessment and audit processes, fitness-for-purpose is instead associated with processes such as the validation of courses and with the notion of ‘prospective QA’ (Biggs, 2001); in other words, improvement.

This more formative approach is concerned with reviewing how well the entire institution works in achieving its missions, as opposed to meaninglessly quantifying aspects of the system (ibid).

However, doubts are raised about prevailing processes for measuring performance against each institution’s stated objectives, as Shattock (2003) notes, in examining how mission statements have become marketing tools rather than statements of strategic purpose which can be realistically obtained. 

Indeed, QAA audit and assessment are discussed elsewhere as the exercising of power from above (Pollitt, in Brown, 2004) revealing their values to be in contrast to those supporting educational development (Gosling & D’Andrea, 2001) and their policing methods to be of threat to quality (Brown, 2004), or able only to institutionalise compliance and accountability (Hodson & Thomas, 2003).

Educational improvement is thus linked to commensurable increase exemplified by permanent struggle, elusive satisfactory goals and ambiguous measurement procedures (Morley, 2004). With this come themes of imperialism and domination towards HE, with quality effectively colonised by consumerism and short-term effectiveness. This raises lingering questions regarding what is actually to be improved, in what ways and for whose benefit (Lemaitre, 2002) and shifts focus towards instilling a quality regime and culture based on improvement, self‑regulation and  meaningfulness for its participants (Brown, 2004).

Strategic Management and quality assurance

Strategic Management is an integrating mechanism in modern Universities (Shattock, 2003). Activities of an organisation must be considered in light of the context in which it operates, plus all the mechanisms available in order to achieve aims and steer towards opportunities for improvement. In the case of a university, the main strategic aim of educational improvement should be analysed within the context created by the QAA policies and the increasingly competitive environment, leading university executives to adopt strategic management as in the private sector. Strategies and policies aimed at the enhancement of the quality of the provision of an academic institution should thus be read in concomitance to the overall organisation development aims and strategies (Ashworth and Harvey, 1994).

Institutional change is thus linked to wider changes in society at a national and international level to the point that it becomes difficult to discern which shapes which (Brennan and Shah, 2000). Indeed, suggestions that managers shape quality policy in universities (Hodson & Thomas, 2003; Gosling & D’Andrea, 2001) are questionable under the spectre of QAA operations.

The academy is increasingly paralleled to an enterprise system (Cartwright, 2005), responsible for transforming a variety of inputs (e.g. students’ time, teachers’ time, consumables, equipment and buildings) into knowledge products, usually in the form of qualified people and intellectual property (Johnes & Taylor, 1990).

Good quality educational provision should as such transform students into well qualified individuals, although this correlation is not straightforward and the mechanisms of such transformations are often obscure. They are, however, ‘tuned’ by busy university executives who see the educational provisions of their institutions at the service of preset agendas, like employability.

This transformational model of HE (input-processes-output) amplifies the importance of measures of effectiveness and efficiency in the new neo-liberal enterprise systems of HE; accommodating the idea that processes targeted to the enhancement of educational provision can be subject to the law of reason and as such, efficiency and effectiveness can be measured by grade descriptors or indicators at different points in the transformation process (Johnes and Taylor, 1990; Cave et al, 1997; Ashworth and Harvey, 1994). Enhancement of the processes is carried out after an evaluation phase and is characterised by various rationalisations of the system. This all assumes that input, processes and outcomes in educational organisations are well-defined and tightly coupled with one another, requiring a “rational-technicist approach to the structuring of decision-making” (Levačić et al, 1999, p.15).

Micro Analysis

Critical evaluation of strategies for educational improvement

Learning and Teaching strategy

Widening participation

In an effort to engage in discourse about what the student is or can be, the support to government policies of widening participation policy, expressed in this strategy (CELT, 2006) highlights the need for the University to include students from underrepresented sectors of the population and for the educational provision to be improved to facilitate this.

Such improvement should impact on the students’ achievements, although the means of achieving this grand objective are not clear. Particularly lacking from the strategy is a critical view of the conceptualisation of the student prevalent in the strategy and University Development Plan as an independent individual, well integrated in the community, economically independent and as a consumer of university services. This follows what Leathwood & O’Connell (2003) call a “fantasy of classness”, where individuals can attain their objectives of career and success (Appendix 1), in the interest of commerce, ignoring however, society and culture (Jones & Thomas, 2005).

The resultant “construction of a ‘normal’ student persists and is reinforced by the classification of others as non-traditional” (Leathwood & O’Connell, 2003, p.599), the normality presumably being white-British students, taught by middle-class white British lecturers.

Arguably this new interest towards underrepresented sectors of population has come at a crucial time, in advance of demonstrations by underrepresented sectors of the population or major legislative interventions, yet in the context of a slow in intake, an aggressive critique of class monopolization of knowledge and education and a call for more commitment both for social inclusion and citizenship (Day, 1997).

Focus on student populations is seen as significant in functioning to reassure the institution that achievements are properly represented and responsibilities in meeting the needs of various groups and mixes of students are fulfilled. It has furthermore been argued to serve as a relevant indicator as to whether or not the concept of quality adopted is appropriate and well matched to the educational provision (Cave et al., 1997). All this should be considered in concomitance to the fact that retention and qualification achievements are regarded as reliable indicators of quality education provision. Improvement to educational provision can arguably be demonstrated through retention and completion rate figures, though Hodgkinson & Bloomer (2001) have amply demonstrated that this may not be the case.

However, the true value of such pursuits is called into question when we understand QA as a modernist and rationalist construction wherein teachers, researchers, managers and learners are no more than disembodied, socially-decontextualised and purely cognitive entities. From this view, it is unlikely that an underrepresented student will ever be integrated, but will rather be standardized and assimilated within the transformative model of input-process-output. Simply seeking quantitative change through increasing the number of female, black, disabled, working class or otherwise traditionally underrepresented students, does not guarantee that education for such individuals has improved (Pugh et al, 2005) or that the educational provision of the University may improve on the aspects which have apparently, up to now, cut such ‘classes’ out of education. All this inevitably falls short of a radical transformation of HE and indeed even carries the risk of “a remediation ethos as the different forms of knowledge have not been transformed by democratizing interventions linked to social inclusion, citizenship and pluralization.” (Morley, 2003, p.147). Indeed, from the L&T Strategy, a PI of the type “how many students have been freed from their class” is missing. 

Lifelong learning            

The L&T strategy highlights a commitment to lifelong learning for students and staff. Simplistically, a question regarding the effects of educational improvement over student achievements is formulated, finding rational correspondence of cause and effect between educational improvement, staff expertise development in teaching and learning, retention and progression of students towards the degree of their choice.

Continuous improvement of the quality of learning and teaching at the University of Wolverhampton should underpin and sustain the development of the strategy of learning and teaching and guarantee a reputation for the educational provision of the University.

However, the strategy fails to consider current staff expertise and individual career aspirations. Instead academics are expected to be at its service, willing to engage in an endless, open-ended arrangement; on a journey without a destination, to travel hopefully, but never to arrive (Morley, 2003). While continuous improvement may have a desirable and credible surface agenda linked to commensurable increase, it has been criticised for its ambiguity of measurement procedures and tendency to induce a permanent sense of struggle, suggesting an obscured undercurrent of power and control (ibid). This may well, in conjunction with lifelong learning and the learning society, have a profound effect on HE.

In fact, at regional level, the University of Wolverhampton aims to develop partnerships for progression and lifelong learning. While in terms of widening access, having more expert staff to accommodate more diverse student learning needs is justified, academics are trapped within a managerial cycle, in being made to view themselves as learners and their students as consumers to be managed, with all powers of redress (Johnson & Deem, 2003) towards quality as value-for-money.

In reality, lifelong learning and continuous improvement present a number of contradictions with regard to their objectives. In particular, continuous improvement represents the bettering of the educational provision demonstrated through quantitative outputs of processes such as Performance Indicators, whereas lifelong learning suggests a continuous building of subjective understanding, part of everyday experiences of students. Subjectivity is not easily reducible to manageable factors and measurable outcomes, rendering lifelong learning and widening participation difficult to quantify when learning is pursued as an end in itself. Students’ motivations towards their studies may transform from instrumental to finding fulfilment in bettering their intellectual life, whereby the real value of education and indicators of educational improvement are in encouraging students to adopt deeper conceptions of and approaches to their studies (Biggs, 1999; Entwistle, 1988; Prosser & Trigwell, 1999, Ramsden, 2004). In fact, such indicators are absent from the strategy, which instead encourages students to adopt a strategic and highly instrumental approach to their studies.

Despite this, the processes aimed at evaluating the effectiveness of the L&T Strategy favour a rational understanding of what students want, are and how to teach to them.

Emerging themes: Educational Improvement reinterpreted as power, control and performativity

Influenced by the performative thinking evident within external quality policies, the development of indicators of teaching performance and the language in which they are couched becomes institutionalised. Consequently, such indicators may come to be used predominantly for image management and protection of interests at various levels in the organization, rather than for genuine and tangible student benefits.

Vagueness within the Wolverhampton L&T Strategy which results in the implementation of the strategic priorities and evaluation of the effectiveness of such implementations being deferred to local departments to Deans and Associate Deans, may in this light be understood to have been deliberately included. Morley (2004) advises on the sub-textual agenda of continuous improvement theorized in governability terms as : “an example of capillary power in that it is everywhere and permeates organizational priorities, social relations and personal and professional aspirations” (p.11) such that the L&T Strategy may be understood to have been delineated to render organizational substrates more accountable to Deans and Associate Deans, who “have means to punish and deter agent malfeance” (Hoecht, 2006, p.544).

This finds resonance with criticisms of audit systems in HE as ‘political technologies’ (Shore & Wright, 1999, p.558), which redefine social relationships in terms of power sharing and control between scrutinizers and observed. Processes of auditing, that is evaluating whether or not targets are met, evoke ideas of scrutiny, examination and inspection as a public event, which may not be concerned only with the quality of performance. Instead, such processes may well be concerned only with the systems that are in place to govern quality (Power, 1994), by displacing local structures of trust. Consequently, any form of local organization, where individuals can autonomously and professionally engage in a discourse on quality, is unthinkable.

The L&T strategy operationalises the corporate development plan of the University for all the aspects related to the improvement of the educational provision. Its impact, however, can reach very far, by concealing its theoretical weaknesses, by masking the oppression of operational workers, by building trust on mistrust and by shaping contexts in which it has to thrive, behind a fiction of coherence and unity where misrecognition and inequalities can find fertile ground. At all affects, it pursues a rational organization of control systems. The rational agenda of quality transformations and the reductionism of the L&T strategy, stems perhaps from the consumer paradigms emerging in HE, the marketisation and massification of HE.

Student Evaluation

Student evaluation of teaching is a method used throughout HE institutions to assess teaching quality, which should identify areas for improvement to the educational provision after evaluation (Cave et al, 1997). By identifying areas of curriculum, teaching or assessment which may need improving it is possible to have an impact on the overall perceived or actual quality of the educational provision. Such evaluations tend to focus upon systematically measuring satisfaction with teaching methods, materials and resources, often using questionnaires (Outcalt, 1980; George & Cowan, 1999). Accordingly, their adoption has been most heavily informed by quality audits and teaching quality assessment exercises required by external agencies (Cave et al, 1997). The data gathered is often used as an indicator of educational quality, primarily through evaluating the performance of teaching staff.

At the University of Wolverhampton, students participate in course evaluation by completing questionnaires at the end of a module or course, as in the example reported in Appendix 1. The feedback gathered is then scrutinised by School managers with summaries later provided to teaching staff and students. The evaluation of student satisfaction is also carried out at institutional level with a student end of year survey (University of Wolverhampton, 2006b), which gathers evaluations on teaching and resources/facilities quality perceptions. In this way, macro policies can be translated into micro practices with performance criteria centrally-determined. Such performance indicators provide grounds to managerial imperatives for the facilitation of a culture of commitment to them. Such a strategy of introducing arbitrary performance indicators internally, in contraposition to the externally determined (TQi, 2007) is, for Morley (2004) a strategy of domination in the assessment of teaching quality, justified in terms of the open-endedness of continuous improvement.     

Moreover, it should be noted that, although post-course evaluation questionnaires have attracted the nickname ‘happiness sheets’ (George & Cowan, 1999) because they tend to encourage students to provide the information students believe staff want to see, aware that their feedback can have no impact on improving their own studies, Wolverhampton continues to employ such methods within its strategies for educational improvement. To make matters worse, the University does not appear to have in place any mechanisms to counteract the tendency of such evaluations to measure charisma and the inseparability of student feedback from individual learning conceptions (Biggs, 2001) or to put into context comments which may be either superficially optimistic or unfairly critical towards individual teachers.

There are indications that the data obtained from the questionnaires may be used to exercise subjugation and punitive oppression towards staff who do not fit the standard profile and expectations of the University’s management; who may be ‘maverick but effective performers’ (Cave et al, 1997, p.150). Certainly, inappropriate use of such evaluations by managers in other universities to evaluate performance of teaching staff and identify poor teaching for remediation (Gosling & D’Andrea, 2001) has led to suggestions that student evaluations, which, as a quality measure, are predominantly driven by bureaucracy and ideas about what quality represents rather than by educational concerns (Moore & Kuol, 2005) have lost their power to instigate educational improvement at all (Gosling & D’Andrea, 2001). Their value in bringing about worthwhile change to the curriculum at Wolverhampton, rather than merely identifying under-performers, is in this light questionable.

Further, while Gosling and D’Andrea (2001) suggest that student views should only be used as part of a dialogue aimed at reviewing the curriculum and under no circumstances should they be used to judge the personal performance of individual members of staff, it is difficult to see this in practice at Wolverhampton. For example, the preferred method in place in the School of Computing and IT whereby staff and students get a very brief summary of data constructed by managers who are not involved in the teaching process, makes the initiation of dialogue difficult and, since the course has invariably been completed, worthless for the students concerned.  

Other criticisms regarding the ability of lecturer behaviour or course characteristics to provide valid indicators about student learning in light of the nature of teaching as multidimensional (Mathias, 1996; Cave et al, 1997) and of learning as problematic, uncertain and relative (Ramsden, 2003), contribute to doubts that the procedures adopted at Wolverhampton can capture the subjective and idiosyncratic aspects of quality and learning required to develop teaching practice. Such summative approaches are of little value for teaching compared to alternative formative methods (Brookfield, 1995) that could be adopted within the University, aimed at informing individual teaching practice (Gosling & D’Andrea, 2001).

Peer review

Peer review, whether internal or external to the organisation, is well-established as a means for reviewing the educational function of HE institutions, that, in the context of funding council assessments of quality teaching, can function as an indicator of performance (Cave et al, 1997). The result of such exercise is primarily the generation of summative data about teaching quality to be used to identify areas for improvement and impact on the overall quality of provision.

At the University of Wolverhampton, departments maintain discretion as to the type of peer review procedures to adopt. In the School of Computing and IT for example, teaching observations are a mandatory annual event linked directly to appraisal.

 The Academic Board has previously accepted recommendations to replace this practice of teaching observation emerging from the QAA inspection model, with an alternative process of peer review aimed at enhancing the student experience and identifying staff development needs (CELT, 2003) in accordance with the learning and teaching strategy and its drive to ‘encourage the progressive implementation of reflective practice’. Given the strong arguments for the benefits of replacing observation with review as a more formative and developmental approach to quality improvement, the decision by some departments to maintain the observation-based model appears to indicate the prioritising of accountability and control over the more laudable aims of review.

Indeed, strong criticisms have been directed towards teaching observation for its association with management processes (Gosling & D’Andrea, 2001).

However, despite the suggestion that self-inquiry into practice in a non-punitive ethos is essential if critical issues in learning and teaching are to be fully acknowledged and addressed (ibid), some managers at the University of Wolverhampton retain a process which encourages little, if any, formal occasion for improvement-focussed enquiry into teaching quality, as well as providing a snapshot of an unrepresentative teaching event without opportunity for feedback or self-reflection on practice (ibid).

Moreover, academics tend to hold unfavourable opinions towards teaching observation, as recent semi-structured interviews conducted by the author with the majority of academic staff within the School of Computing and IT showed. Themes of obscurity of the process, its purpose and the use of the information gathered, problems of accounting for subjective aspects of teaching and cultural issues with regard to the compulsory practice of peer observation were raised, together with doubts about the usefulness of observation in, for example, overcoming problems with student recruitment through improvement to teaching. Overall, observation was seen to contribute nothing at all to improving the educational provision.

Other research supports academic perceptions of teaching observation as a burden and exercise pervaded by lack of trust, accountability and bureaucracy (Newton, 2002, Newton, 2000) with themes of resistance, artificiality, scrutinisation and reductionism identified (Cockburn, 2005).

Such criticisms from academics required to conduct the process make the prospect of serious improvement to teaching through teaching observation, unlikely. However, without an underlying ethos of discussion and exchange of ideas about teaching and learning (Gosling & D’Andrea, 2001), the developmental aspect of peer review to enhance quality, support professional development of lecturers and further the professionalisation of the teaching process (Lomas & Nicholls, 2005, sic) cannot be exploited. As Douglas and Douglas (2006) suggest, a basic culture of criticism is first needed in order for a quality improvement culture to thrive; a culture founded on respect for the moral authority of peers rather than the ‘naked power’ of managers and external agencies (Brennon & Shah, 2000) as pervades in the School of Computing and IT.

Curriculum development and student employability

In recent years, the process of subject review has facilitated the monitoring and standardisation of the quality of university degrees across institutions. Across the sector, the influence of externally-prescribed course standards has been to bring about the adoption of a learning outcomes model for curriculum design (Gosling & D’Andrea, 2001).

Under such a framework, the general objective underpinning curriculum development is that of improving the educational provision, which should in theory, satisfy the question ‘what is Higher Education for?’ In context of Wolverhampton, part of the answer to this question concerns producing employable students, primarily for the local economy, through a vocationally-focussed curriculum (University of Wolverhampton, 2006a).

Accordingly, the design, updating and evaluation of the courses has, in recent years, been encompassed within subject review through a rational outcomes-led model of curriculum development, whereby statements of outcomes guide the design of teaching materials and assessment exercises.

Kemp (1999) identifies and criticizes the rational curriculum planning scheme active at the University of Wolverhampton, explaining how it assumes a false coherence, when in fact there is no educational justification for it, theoretically, physically or through research. He presents strong arguments for the actuality that rational curriculum planning damages the educational provision by reducing teaching to a narrow range of cognitive outcomes with no place for critical thinking or action.

Criticism is as such directed towards the rational model of curriculum planning active at The University of Wolverhampton, which treats people as processors of information, highlighting how, in concentrating only on aspects of the curricula endorsed by quasi‑scientifically defined learning outcomes, students are ill prepared for careers in a non-existent, totally rational world.

Knight and Yorke (2004) support the argument that it is a mistake to rely substantially on rational curriculum planning. In other words, the outcomes desirable for achieving employability and other aspects of ‘good learning’ (Yorke & Knight, 2006) should not be the starting point for designing teaching. This is nonetheless contrary to the traditional approach to curriculum development planning that the University of Wolverhampton has maintained throughout recent years. Indeed, at the University of Wolverhampton, the needs expressed by employers with regard to graduate transferable skills have been systematically embedded within ‘statements’ of expected learning outcomes (Gilbert & Reynolds, 1998) and allowed to guide curriculum development.

There is clearly a close interaction between the quality of student learning and student employability (Knight & Yorke, 2004) as evidenced by the strong emphasis on employability within the Learning and Teaching Strategy. In particular, the ‘complex learning’ and higher order learning skills argued to be essential to a curriculum supportive of employability, should be integrated in a way consistent with academic values and constant throughout the educational programme (ibid).

This means addressing criticisms that generic and transferable skills talked about in the employability literature (Page, 1998; Castley & Stowell, 1998; Connor, 1999) contribute to the idea that modern degrees provide students with ‘useless professionalization’ and the false belief that such qualifications can bring about the subversion of existing hierarchical social stratification (Filmer, 1997) as the discussion on the L&T strategy above elucidates.

Equally it means addressing the emphasis on ‘product specifications’ which serves, in demarcating expectations, rights and responsibilities, to reinforce a technocratic instrumental view of knowledge, away from epistemological foundations (Morley, 2003, p.129). That is, strategic learning as a means of gaining employment success, as opposed to deeper learning, so much appreciated within the academy, as seen above.

In this way, intellectual habits and professional possibilities are colonised by the language of audit, proceduralism, the quality assurance ideology and accountability pervading the curriculum design process (Power, 1994; Power, 1997; Shore & Wright, 1999; Morley; 2003; Cooper in Gosling & D’Andrea, 2001; Lemaitre; 2002). Traditional dialogues about professional values and academic relevance are replaced by externally determined criteria and learning outcomes informed by market forces.   

Indeed, as students become more and more consumers of an expensive product, rather than recipients of welfare, the University of Wolverhampton is moving increasingly towards a role as a mechanism using human resources to produce useful workers for the economy. The concept of employability thus brings a new agenda to the curriculum at post-92 Universities like Wolverhampton, where improvement of the educational provision means increasingly to demonstrate the value added.

Practical examples of the implications of this include the restriction in place on major curricular changes without going through the filter of both School Managers and external (to the School) standing panels. While such practices present bureaucratic barriers to academics at Wolverhampton, they are upheld because, as Brennan and Shah (2001) explain, such models of quality assessment are inherently political and aimed at making sure that the quality ‘values’ across the institution remain stable and invariant. While this leads to a loss of professorial power and of trust among educators (Bottery, 2005) or towards them (Gosling & D’Andrea, 2001; Newton, 2002) other serious ramifications are in the way quality learning is subsumed in relevance by the need for commercially‑responsive curricula.

Conclusions

The policies and strategies for educational improvement at the University of Wolverhampton, are drawn from governmental policies regardless of their inconsistency and lack of localisation to the context.

This essay, has raised questions, as to the extent to which the new ‘student-consumers’ are actually ‘served’ well by the existing quality regime at Wolverhampton. Academic staff, are increasingly relegated to resources in a transforming organisation; transforming in the production rather than the experiential sense. In this, the products of the transformation process are invariably employable, and hence useful, students. It is a failing of the quality regime, however, that it does not prioritise the quality of learning in a way that reflects the nature of learning as subjective, relative and uncertain. Instead it relies upon objective measures and indicators which focus disproportionately on performances.

A summary examination of some example strategies for educational improvement at the University of Wolverhampton, has revealed issues of power and domination and problems with the rational approach to educational improvement.

Scrutiny of the Learning and teaching policy in particular has highlighted key objectives with regard to quantitative measures of widening participation, lifelong learning, continuous improvement and criticised shortfallings in such policies with regard to improving the quality, in terms of depth and personal relevance, of learning. Indeed, educational improvement at Wolverhampton is more concerned with the commodification of knowledge, skills and students. The discussion has highlighted the political technologies operating silently behind the seamless surface of the strategy. 

The essay has explored the practice of obtaining student evaluations at the University of Wolverhampton, citing problems regarding their usefulness and reliability when used as indicators of quality, as well as their failure to contribute to quality improvement per se. It has questioned the political motivations and themes of power, control and managerial aversion to a culture of criticism behind peer evaluations also, citing the reluctance of managers to abandon the oppressive and futile observation model.  Similarly, the conjoined purposes of curriculum development and employability have been explored, highlighting the lack of educational justification for the outcomes-led rational curriculum planning model maintained within the University.

Together, these strategies present a picture of the University as an institution responding directly and largely uncritically, to external quality processes. There is evidence of the expectation for actors within the University’s quality scenarios to demonstrate compliance with a culture and language. Contrary to a truly meritocratic organisation, discourse on the quality regime, despite observable reverence to critical thinking within the general curriculum, is not facilitated and often brings severe punitive action: Action which can only damage efforts at fostering a culture of educational improvement and conscientiousness regarding the quality of provision. 

The University of Wolverhampton has thus, invariably to the current neo-liberal views of HE, embraced a market culture wherein the ventriloquism of government policies becomes transparent as the executive board emulates the change-driven culture split between the profit‑driven corporation and the accountable public service. It is less than serious educational improvement, which, at the University of Wolverhampton is characterized by rituals, processes, structures and features that are at times indistinguishable from other forms of dominance, aggression and oppression of the ruling managerial class. It is, at all effects, a new principle of social organization and control, underpinning a new conception of quasi-fascist organisational governance.
Bibliography

Ashworth, A. & Harvey, R. (1994) Assessing Quality in Further and Higher Education. UK: Jessica Kingsley Publishers Ltd.      

Bauer, M. & Henkel, M. (1999) Academic Responses to Quality Reforms in Higher Education: England and Sweden Compared. In Henkel, M. & Little, B. (Eds.) Changing Relationships Between Higher Education and the State. UK: Jessica Kingsley Publishers Ltd. pp. 236-262.

Bauman, Z. (1997) Universities: Old, New and Different. In Smith, A. & Webster, F. (Eds.) The Postmodern University? Visions of Higher Education in Society. UK: SRHE. pp. 17-26.

Bekhradnia, B. (2003) Widening Participation and Fair Access: An Overview of the Evidence. UK: Higher Education Policy Institute.

Biggs, J. (2001) The reflective institution: Assuring and enhancing the quality of teaching and learning. Higher Education, Vol. 41; pp. 221-238.

Biggs, J. (1999) Teaching for Quality Learning at University. UK: SHRE/Open University Press.

Bottery, M. (2005) Trust: its importance for educators. MiE. Vol. 18(5). pp. 6-10.

Brennan, J. & Shah, T. (2000) Managing Quality in Higher Education. UK: OECD/SRHE/Open University Press

Brookfield, S (1995) On becoming a critically reflective teacher. USA: Jossey-Bass.

Brown, R. (2004) Quality Assurance in Higher Education: The UK Experience Since 1992. UK: Routledge Falmer.

Brown, P. & Scase, R. (1997) Universities and Employers: Rhetoric and Reality. In Smith, A. & Webster, F. (Eds.) The Postmodern University? Visions of Higher Education in Society. UK: SRHE. pp. 85-98.

Burke, P. J. (2005) Access and widening participation. British Journal of Sociology of Education. Vol. 26(4); pp.555-562.

Bush, T. (2003) Theories of Educational Leadership and Management (3rd Ed.). UK: SAGE Publications Ltd. 

Cartwright, M.J. (2005) Some Observations on the Factors that Influence Strategies for Educational Improvement in Post-1992 Universities. Research in Post-Compulsory Education, Vol. 10:3; pp. 337-349.

Castley, A. & Stowell, M. (1998) Embedding Capability in the Curriculum: Case Study from the BA and Bsc Combined Honours Curse at Nene University College Northampton. In Stephenson, J. & Yorke, M. (eds.) Capability and Quality in Higher Education. pp. 20-27.

Cave, M., Hanney, S., Henkel, M. & Kogan, M. (1997) The Use of Performance Indicators in Higher Education (3rd Ed.). UK: Jessica Kingsley Publishers.

CELT (2003) From Peer Observation to Peer Review. University of Wolverhampton. Available online:  http://asp2.wlv.ac.uk/celt/peerreview.asp?ses=&pl=false.

CELT (2006) University of Wolverhampton Learning and Teaching Strategy 2006-2010: Enhancing the Student Learning Experience. Available online: http://www.wlv.ac.uk/PDF/celt-lt-stgy-2006-10.pdf.

Chesterton, J. (1994) TQM Goes to School. In Parsons, C. (Ed.) Quality Improvement in Education: Case Studies in Schools, Colleges and Universities. UK: David Fulton Publishers Ltd. pp. 19-26.

Cockburn, J. (2005) Perspectives and Politics of Classroom Observation. Research in Post-Compulsory Education. Vol. 10(3); pp. 373-388. 

Connor, H. (1999) Different Graduates, Different Labour Market: Is There a Mismatch in Supply-Demand? In Henkel, M. & Little, B. (Eds.) Changing Relationships Between Higher Education and the State. UK: Jessica Kingsley Publishers Ltd. pp. 90-104.

Cox, P. (1994) Strategic Quality Improvement at De Montfort University. In Parsons, C. (Ed.) Quality Improvement in Education: Case Studies in Schools, Colleges and Universities. UK: David Fulton Publishers Ltd. pp. 170-178.

Day, C. (1997) Teachers in the twenty-first century: time to renew the vision. In Hargreaves, A & Evans, R. (eds.) Beyond Educational Reform. UK: Open University Press. pp. 44-61.

Douglas, J. & Douglas, A. (2006) Evaluating Teaching Quality. Quality in Higher Education, Vol. 12, No. 1; pp. 3-13.

Entwistle , N. (1988) Styles of Learning and Teaching. UK: David Fulton.

Filmer, P. (1997) Disinterestedness and the Modern University. In Smith, A. & Webster, F. (Eds.) The Postmodern University? Visions of Higher Education in Society. UK: SRHE. pp. 48-58.

Fullan, M.(2001) The New Meaning of Educational Change (3rd Ed). USA: Routledge Falmer.

Gates, S. M., Augustine, C. H., Benjamin, R., Bikson, T. K, Kaganoff, T., Levy, D. G., Moini, J. S. & Zimmer, R. W. (2002) Ensuring Quality and Productivity in Higher Education: An Analysis of Assessment Practices. ASHE-ERIC Higher Education Report: Vol 29, Number 1. USA: Wiley.

George, J. & Cowan, J. (1999) A Handbook of Techniques for Formative Evaluation: Mapping the student’s learning experience. UK: Kogan Page.

Gilbert, J. & Reynolds, S. (1998) An Institutional Strategy for Transferable Skills and Employability. In Stephenson, J. & Yorke, M. (eds.) Capability and Quality in Higher Education. pp. 8-34.

Gosling, D. & D’Andrea, V-M. (2001) Quality development: a new concept for higher education. Quality in Higher Education. Vol. 7(1); pp. 7-17.

Gray, L. (1991) Marketing Education. UK: Open University Press.

Green, R. (1994) Southampton’s Departmental Self-assessment Programme. In Parsons, C. (Ed.) Quality Improvement in Education: Case Studies in Schools, Colleges and Universities. UK: David Fulton Publishers Ltd. pp. 179-186.

Greenbank, P. (2006) The Evolution of Government Policy on Widening Participation. Higher Education Quarterly. Vol. 60(2); pp. 141-166.

Henkel, M. (2000) Academic Identities and Policy Change in Higher Education. UK: Jessica Kingsley Publishers Ltd. 

Henkel, M. & Little, B. (1999) Introduction. In Henkel, M. & Little, B. (Eds.) Changing Relationships Between Higher Education and the State. UK: Jessica Kingsley Publishers Ltd. pp. 9-22.

Hodgkinson, M. & Brown, G. (2003) Enhancing the Quality of Education: A Case Study and Some Emerging Principles. Higher Education. Vol. 45; pp. 337-352.

Hodgkinson, P. & Bloomer, M. (2001) Dropping out of further education: complex causes and simplistic policy assumptions. Research Papers in Education. Vol. 16(2); pp. 117-140.

Hodson, P. & Thomas, H. (2003) Quality assurance in Higher Education: Fit for the new millennium or simply year 2000 compliant? Higher Education. Vol. 45; pp. 375-387.   

Hoecht, A. (2006) Quality assurance in UK higher education: Issues of trust, control, professional autonomy and accountability. Higher Education. Vol. 51; pp. 541-563. 

Hopkins, D. (2002) The Evolution of Strategies for Educational Change: Implications for Higher Education. UK: LTSN Generic Centre.

Johnes, J. & Taylor, J. (1990) Performance Indicators in Higher Education. UK: SRHE/Open University Press.

Johnson, R. N. & Deem, R. (2003) Talking to students: Tensions and contradictions for the manager-academic and the university in contemporary higher education. Higher Education. Vol. 46; pp. 289-314.

Jones, R.& Thomas, L. (2005) The 2003 Government Higher Education White Paper: a critical assessment of its implications for the access and widening participation agenda. Journal of Education Policy. Vol. 20(5); pp. 615-630.

Jones, S. & Little, B. (1999) Higher Education Curricula in the UK: The Pushme-Pullyou Effects. In Henkel, M. & Little, B. (Eds.) Changing Relationships Between Higher Education and the State. UK: Jessica Kingsley Publishers Ltd. pp. 125-141

Kemp, B. (1999) Curriculum Planning with ’Learning Outcomes’: a theoretical analysis. Working Paper WP004/99. Available Online: http://www.wlv.ac.uk/PDF/uwbs_WP004-99%20Kemp.pdf.

Knight, P. (2006) Quality Enhancement and Educational Professional Development. Quality in Higher Education. Vol. 12(1); pp. 29-40.

Knight, P. & Yorke, M. (2004) Learning, Curriculum and Employability in Higher Education. UK: Routledge Falmer.

Leathwood, C. & O’Connell, P. (2003) ‘It’s a struggle’: the construction of the ‘new student’ in higher education. Journal of Educational Policy. Vol. 18(6); pp. 597-615.

Lemaitre, M. J. (2002) Quality as Politics. Quality in Higher Education. Vol. 8(1), pp. 29-37.

Levačić, R., Glover, D., Bennett, N. & Crawford, M. (1999) Modern headship for the rationally managed school: combining cerebral and insightful approaches. In Bush, T & Bell, L. (Eds.) The Principles and Practice of Educational Management. UK: Paul Chapman Publishing.  

Lomas, L. (2002) Does the Development of Mass Education Necessarily Mean the End of Quality? Quality in Higher Education. Vol. 18(1); pp. 71-79.

Lomas, L. & Nicholls, G. (2005) Enhancing Teaching Quality Through Peer Review of Teaching. Quality in Higher Education. Vo. 11(2); pp. 137-149.

Mathias, H. (1996) The Use of Standard Course Evaluation and a Standard CV. In Aylette, R. & Gregory, K (Eds.) Evaluating Teacher Quality in Higher Education. UK: Falmer Press. pp 77-79.

Morley, L. (2004) Theorising Quality in Higher Education. UK: Institute of Education.

Morley, L. (2003) Quality and Power in Higher Education. UK: SRHE/Open University Press.

Moore, S. & Kuol, N. (2005) Students evaluating teachers: Exploring the importance of faculty reaction to feedback on teaching. Teaching in Higher Education. Vol 10(1). pp. 57-73.

Morrison, K. (1998) Management Theories for Educational Change. UK: Paul Chapman Publishing Ltd.

Newton, J. (2002) Views from Below: academics coping with quality. Quality in Higher Education. Vol. 8(1); pp. 39-61.

Newton, J. (2000) Feeding the Beast or Improving Quality?: academics’ perceptions of quality assurance and quality monitoring. Quality in Higher Education. Vol. 6(2); pp.153-163.

Outcalt, D. L. (1980) Twelve Faculty-Initiated Evaluation and Improvement Activities. Report of the Task Force on Teaching Evaluation. University of California. Available online: http://www.oic.id.ucsb.edu/Resources/Teaching/FOI.html.

Page, B. (1998) The New Capability Curriulum at the University of North London. In Stephenson, J. & Yorke, M. (eds.) Capability and Quality in Higher Education. pp. 35-41.

Parsons, C. (1994a) The Politics and Practice of Quality. In Parsons, C. (Ed.) Quality Improvement in Education: Case Studies in Schools, Colleges and Universities. UK: David Fulton Publishers Ltd. pp. 1-9.

Parsons, C. (1994b) Quality Improvement in Action. In Parsons, C. (Ed.) Quality Improvement in Education: Case Studies in Schools, Colleges and Universities. UK: David Fulton Publishers Ltd. pp. 10-18.

Parsons, C. & Sharpe, K. (1994) Number-crunching Quality Control in Teacher Education. In Parsons, C. (Ed.) Quality Improvement in Education: Case Studies in Schools, Colleges and Universities. UK: David Fulton Publishers Ltd. pp. 145-158.

Power, M. (1997) The Audit Society. UK: Oxford University Press.

Power, M. (1994) The Audit Explosion. UK: Demos

Pugh, G., Coates, G. & Adnett, N. (2005) Performance Indicators and Widening Participation in UK Higher Education. Higher Education Quarterly. Vol. 59(1); pp.19-39.

Prosser, M. and Trigwell, K. (1999) Understanding Learning and Teaching: The experience in higher education. SRHE/Open University Press.

QAA (2007) The Quality Assurance Agency for Higher Education: An Introduction. Available online: http://www.qaa.ac.uk/aboutus/qaaIntro/intro.asp

Ramsden, P. (2004) Learning to Teach in Higher Education (2nd ed.). UK: Routledge.

Ramsden, P. (2003) Learning to Teach in Higher Education (2nd Ed.). UK: Routledge Falmer. 

Seymour, D. (1992) On Q: Causing Quality in Higher Education. USA: Oryx Press.

Shattock, M. (2003) Managing Successful Universities. UK: Open University Press.

Shore, C. & Wright, S. (1999) Audit Culture and Anthropology: Neo-Liberalism in British Higher Education. Journal of the Royal Anthropological Institute, Vol. 5:4; pp. 557-575. 

TQi (2007) Teaching Quality Information: University of Wolverhampton. Available online:  http://www1.tqi.ac.uk/sites/tqi/changeNavProperties.cfm?hei=202&CFID=262015&CFTOKEN=31681310

University of Wolverhampton (2006a) University of Wolverhampton Strategic Plan – 2006 to 2012. Available online: http://www.wlv.ac.uk/Default.aspx?page=11707.

University of Wolverhampton (2006b) University of Wolverhampton Student Satisfaction Survey. Available online http://asp.wlv.ac.uk/Level2.asp?Subsection=459.

Välimaa, J. (1999) Managing a Diverse System of Higher Education. In Henkel, M. & Little, B. (Eds.) Changing Relationships Between Higher Education and the State. UK: Jessica Kingsley Publishers Ltd. pp. 23-41.

Yorke, M. & Knight, P. (2006) Curricula for Economic and Social Gain. Higher Education, Vol. 51; pp. 565-588.